This Privacy Policy explains how American Surplus, Inc. (doing business as Ice Castle), “we,” “us,” or “our,” collects, uses, discloses, and protects your information when you visit or make purchases on our website (the “Site”). By using the Site, you agree to the practices described in this Privacy Policy.

Information We Collect

  • Personal Information You Provide
    When interacting with our Site, you may provide information such as:
    • Name
    • Email address
    • Billing and shipping address
    • Phone number
    • Payment information (processed securely by third-party providers)
    • Order history
    • Account login information
  • Information Collected Automatically
    When you visit the Site, we may automatically collect:
    • IP address
    • Browser type and device type
    • Pages visited and time spent on the Site
    • Referring website or link
    • Cookies, analytics data, and tracking technologies
  • Information From Third Parties
    We may receive information from:
    • Payment processors
    • Marketing platforms
    • Social media platforms (if you interact with our pages or ads)

How We Use Your Information
We use collected information to:

  • Process and fulfill orders
  • Communicate with you about orders, products, or customer service
  • Improve our website, products, and user experience
  • Send promotional emails or marketing messages (only if you opt in)
  • Detect and prevent fraud
  • Maintain security and compliance with legal obligations

Sharing Your Information
We do not sell your personal information.
We may share information with:

  • Service providers (payment processors, shipping carriers, analytics services, email platforms)
  • Marketing partners (only if you opt in)
  • Affiliates and subsidiaries, including the Ice Castle brand under American Surplus
  • Law enforcement or regulatory bodies, if required by law or for security purposes

    All service providers are required to protect your information and use it only for providing contracted services.

Cookies & Tracking Technologies
Our Site uses cookies, pixel tags, and analytics tools (such as Google Analytics) to:

  • Provide core site functionality
  • Remember preferences
  • Analyze site performance
  • Personalize marketing (if you opt in)

Most browsers allow you to adjust cookie settings or block cookies entirely.

Data Security
We use administrative, technical, and physical safeguards to protect your information. Although we strive to protect your data, no online system is 100% secure.

Your Choices

  • Marketing Emails
    You may unsubscribe from promotional emails at any time using the “unsubscribe” link.
  • Cookies
    You can adjust your browser settings to refuse or delete cookies.
  • Access & Updates 
    If you want to review, update, or delete personal information associated with your account, contact us at the email listed below.

Children’s Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect information from children.

Links to Other Websites
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

Contact Us
If you have questions or concerns about this Privacy Policy or your personal data, you can contact us at:

American Surplus, Inc.
d/b/a Ice Castle Fish Houses
3134 E Highway 7, Montevideo, MN 56265
Email: brett.d@icecastlefh.com
Phone: 320-269-5428

Terms of Use

By accessing or using the Ice Castle website, operated by Ice Castle and its parent company, American Surplus, Inc., you agree to be bound by these Terms of Use and all applicable laws and regulations. This website is provided for informational and e-commerce purposes, including the purchase of merchandise and accessories. All content on this website—such as text, images, videos, logos, graphics, and other materials—is the property of Ice Castle or its licensors and may not be copied, reproduced, distributed, or used without prior written permission. While we make reasonable efforts to ensure the accuracy of information on this website, Ice Castle makes no warranties or guarantees regarding product descriptions, pricing, availability, or content accuracy, and reserves the right to correct errors or update information at any time. Use of this website is at your own risk. Ice Castle and American Surplus, Inc. shall not be liable for any damages arising from the use or inability to use this website. We reserve the right to modify these Terms of Use or any aspect of the website at any time without notice, and continued use of the website constitutes acceptance of those changes.